filtrbox blog

If you are like us, you probably suffer from information overload. Do you read numerous blogs and news sites each day? Do you subscribe to RSS feeds and have a reader or portal that constantly says you have thousands of unread posts? Use Google Alerts or some other text alerting service and have your inbox full of duplicate alerts and random postings?

Give Filtrbox your keywords (you can even import your Google Alerts) and get rid of the noise, improve your coverage, and be able to collaborate, share, and give feedback so you get exactly what you want. With Filtrbox you can even create custom RSS feeds based on the content we find, and get rid of subscriptions to sites you barely read - you'll still get the articles you care about.

In marketing and product management, you need to be able to react quickly when a competitor releases new features or gets good press. You also want to know how much buzz the news generates, and who is talking about them and where. When you release news or a customer case study, you want to know who else picks it up and talks about it. You can’t afford to get a 30 page PDF a week later with 100 links.

Filtrbox enables you look at aggregate activity, see spikes, and drill-down to the articles that were found on any given day. In seconds, you can see which competitor is getting the buzz and from where. With article history, you can go back in time and look at a date-view of activity, which is incredibly useful and time saving when doing research or analyzing who covered your last piece of news.

If you are like most management teams, getting into the same room is tough, let alone staying in sync with breaking news related to the business and your competitors. While running a fast moving business, it is critical to be aware of what’s happening online, as it happens. Good or bad, you need to know if someone is talking about your company, one of your customers, your market space or a competitor. Regardless of where you are, you want to ensure your colleagues know too. How many email forwards titled “did you see this” have you sent or received this month?

Filtrbox provides a number of features that help keep the whole team on the same page, all the time. You can share your searches (Filtrs) with colleagues once you have it set up. They benefit from the article feedback you provide too. Tag an article or add it to the clipboard for review at the next staff meeting. Everyone can receive the same morning briefing of new articles.

Keeping track of activity related to every investment or client can quickly become an impossible task. If you are a VC with a few funds under your belt, the number of new articles every day could be overwhelming. Spotting trends and themes in the markets of your portfolio companies and taking action is important work. The problem for many VCs and investors is that the critical, must-know content is buried under a mountain of noise. Further compounding the problem is doing research and due-diligence on new opportunities. Manually searching and subscribing to RSS feeds for every company and industry you are evaluating doesn’t scale.

Control the noise with FiltrRank and the sensitivity sliders, and use our Filtrs (groups of searches) to organize new articles into logical groups. These features enable you to cast a wide net, but only allow highly ranked articles from credible sources to get to your Inbox or Desktop every day. Maintain your own history of news and commentary on your portfolio without paying exorbitant prices for clipping services. Go on vacation, again, and let Filtrbox monitor the world for you.